Heli-Asset traded 18 helicopters in 2012

Paris based Heli-Asset has a current portfolio of 11 helicopters for sale and is bringing a new approach to transacting pre-owned helicopters as its business expands.

The company has enlisted a team of sales professionals, organised by model – with each being expert in their respective markets. Heli Asset sales directors specialise in specific pre-owned models, ensuring prospects and clients are provided with a great depth of knowledge.

“Typically, brokers work by geographical terrority, but helicopters are complex machines, each with unique characteristics.  Being model focused enables us to interact with the market more accurately and as a result provide unparalleled guidance to clients. Tracking a market takes deeply rooted relationships and a strong understanding of what the drivers are. Specialising by model also enables our sales agents to track quality/price ratios of every serial number for sale, transaction history and sales pipeline. The knowledge we extract from this data sets Heli Asset apart,” said Emmanuel Dupuy, managing director.

Bell specialist Valerie Pereira and head of research Eileen Collison, from Heli Asset’s New Jersey office, both worked with Amstat Corp. William Sturm, Eurocopter specialist, was previously with Honda Jet sales in Spain; Stephane Handjian, AgustaWestland specialist is a former derivatives trader and professional pilot. In the next 12 months Heli Asset plans to recruit a dedicated Sikorsky specialist and a second Eurocopter specialist, in response to market demand.

As an international broker, Heli-Asset has observed marked growth in the regions of Asia-Pacific, Brazil and Russia these past 12 months.  “We will continue to focus on these regions with our new sales approach,” said Dupuy. “In addition, Heli Asset’s strong emphasis on the US market is set to increase in 2013.”

Heli-Asset, officially launched at Heli Expo last year, was founded by Emmanuel Dupuy in mid-2011, a spin off from a long established and internationally renowned aircraft sales firm Regourd Aviation. Heli Asset initially focused on the utility helicopter arena, but over the last 12 months has increased trading in executive helicopters, primarily Eurocopter, Bell & Agusta models.

“Currently there is no protection for buyers and sellers and when an aircraft is offered for sale through multi channels the seller risks not only losing control of the sale, but the worry of misrepresentation of the aircraft, which can have damaging consequences to the likelihood of a deal proceeding,” states Dupuy.

Heli-Asset delivers buyers, data & experience to ensure the best possible transaction process.

The Heli-Asset team, led by Emmanuel Dupuy, is returning to Heli-Expo in Las Vegas from March 5-7 with its broadened sales team.

Terry Spruce

Terry is Senior News Editor and writes for both Corporate Jet Investor and Helicopter Investor. He is also responsible for our helicopter guides. Terry has been an aviation enthusiast since the early 1970s. He is a lapsed Private Pilot and ex-Piper Cherokee owner. He has flown a number of light aircraft and is comfortable sitting in the co-pilot's seat or the back of any aircraft. Before moving to journalism he was a banker for 20 years. You can contact him at: terry@corporatejetinvestor.com or follow him on twitter @Terry_Spruce

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