London Air Ambulance receives make-over
The London Air Ambulance returned from its annual service with emergency markings and key messages emblazoned on its side, after receiving a make-over.
The changing message on the helicopter’s tail boom now details the number of critical missions attended by our medical team, currently at 28,502.
Graham Hodgkin, chief executive officer of London’s Air Ambulance, said: “Our aircraft provides the most effective opportunity for us to deliver our key messages to London and potential donors, hence the strategic new look of our iconic asset. London’s Air Ambulance is a charity relying on your support, delivering highly specialist doctors and paramedics to the scene of critical injury, and the service is an essential part of London’s emergency infrastructure.”
Hodgkin continued “Despite our extraordinary life saving work and prestigious reputation for medical excellence throughout the world, our charity remains relatively unknown within the city in which we operate. A stronger, more powerful relationship with all of our supporters will be a key component of the current fundraising effort for a new, second helicopter this year.”
Martin Gilbert, chief executive of Aberdeen Asset Management and patron of London’s Air Ambulance, said: “This remarkable charity saves lives across the capital on a daily basis and our decision to support it was an easy one. It deserves the backing of everyone who lives, works and travels in London and I am incredibly proud to be one of its Patrons.”
The charity is looking to increase the coverage of the service with the addition of a second helicopter. London is the only capital city that has only one emergency helicopter, most other capital cities have between three and four aircraft to cover medical emergencies.