Helicopter Investor

CHC Helicopter launches new brand and website

by · March 8

CHC has introduced a new corporate brand and global website.

The new brand includes a refresh of the current corporate logo, company positioning statement and an update to its current hummingbird logo.

“As we progress towards the completion of our restructuring process, we have taken the opportunity to rethink every aspect of our company, including how we present ourselves to customers and the global market.”

“As we progress towards the completion of our restructuring process, we have taken the opportunity to rethink every aspect of our company, including how we present ourselves to customers and the global market.” said Karl Fessenden, president and CEO, CHC Helicopter. “Our goal in this process was to enhance our brand in a way that stands apart visually, but also clearly communicates who we are as a company, including our dedication to helping our customers get where they need to go, safely and reliably. Our modern design captures CHC today and also pays homage to our Okanagan Helicopters heritage.”

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Terry Spruce

Terry is Senior News Editor and writes for both Corporate Jet Investor and Helicopter Investor. He is also responsible for our helicopter guides. Terry has been an aviation enthusiast since the early 1970s. He is a lapsed Private Pilot and ex-Piper Cherokee owner. He has flown a number of light aircraft and is comfortable sitting in the co-pilot's seat or the back of any aircraft. Before moving to journalism he was a banker for 20 years. You can contact him at: terry@corporatejetinvestor.com or follow him on twitter @Terry_Spruce

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