Airbus Helicopters maintains its market lead
Airbus Helicopters H175
Airbus Helicopters delivered 395 rotorcraft from the company’s civil, parapublic and military product lines in 2015, strengthening its leading position on the civil & parapublic market.
Meanwhile, the company booked 383 orders – adjusted to 333 due to contract amendments for governmental NH90 and Tiger helicopters – with a strong performance of the new-generation medium H175. Demand remained steady for the H135 and H145 family of light twin helicopters, with bookings levels exceeding the company’s targets for 2015.
“We are now harvesting the fruit of our strategic transformation plan that puts us in the best position to operate successfully despite a challenging market environment.”
Guillaume Faury, president and CEO of Airbus Helicopters said: “We are now harvesting the fruit of our strategic transformation plan that puts us in the best position to operate successfully despite a challenging market environment.”
“Our focus on customer satisfaction, quality and safety, as well as competitiveness has produced tangible results on our journey to go from the biggest to the best and to become the benchmark of the helicopter industry,” Faury added.
Highlights of last year include a strong commercial performance of the H175 with 36 units booked, exceeding the company’s objectives for 2015. The gross order book of the H175 is now up to 101 units after being endorsed last year by several key oil & gas operators despite the low price of the barrel impacting them.
Operated by NHV since December 2014, the H175 has achieved 2000 flight hours with a high level of availability thanks to the work done to improve maturity at entry into service. A first order for the public services variant was also placed in 2015 by Hong Kong operator GFS.
“The focus on our customers is resonating well with them as external surveys are now placing Airbus Helicopters in second position for customer satisfaction.”
Faury said: “The focus on our customers is resonating well with them as external surveys are now placing Airbus Helicopters in second position for customer satisfaction.”
“In 2016 we will maintain our efforts to implement improvements for the benefit of our customers, and providing them with high-performing and reliable aircraft for their demanding missions. In this challenging environment, we are also preparing the future – the H Generation – embodied by the H160 and the X6,” Faury added.
In 2015, Airbus Helicopters successfully launched the flight-test phase of the new H160 medium helicopter, the first member of the “H Generation”. A second prototype joined the flight-test campaign in 2016, a year that will also see the launch of the H160 commercialisation.
Airbus Helicopters in 2015 also delivered the first H145M to the German armed forces, only two years after the contract was awarded for the development of this new, militarised version of the leading H145 helicopter. At the Helitech exhibition in London, the company also announced an upgrade of the H135 equipped with the Helionix digital avionics suite developed by Airbus Helicopters and providing increased safety and reduced pilot workload.
Major achievements in the field of safety during 2015, with the leading-edge H225 at the forefront of the developments, are the full implementation of the Flight Crew Operating Manual (FCOM) – a document outlining best practices and recommendations for oil and gas missions — by North Sea operators in 2015 and the certification of Rig ‘N Fly, an advanced avionics solution for “one-touch” approaches to oil rigs.
A new partnership was also signed with the aim to assemble 100 H135s in China and to strengthen Airbus Helicopters’ position in-country, where the company already has a civil market share of 40%.
In November, the heavyweight H215 was introduced along with a new industrial model and an expanded strategic partnership with Romania aiming at providing a modern and cost-effective solution for markets such as utility, peacekeeping operations and logistic support missions.
Airbus Helicopters H215 (Credit: Lorette Fabre – 2015)
In the customer service domain, Airbus Helicopters launched HCare at Heli-Expo last March as the industry’s most comprehensive coverage emphasizing the company’s commitment to keep its customers flying, anytime, anywhere.
This year will be another year of transformation for Airbus Helicopters as the company will be modernising its industrial capabilities. The Marignane Development Centre, designed to support innovation and future programs, will be inaugurated this year along with the new centre of excellence for blade production “Paris-Le-Bourget”. An all new automated final assembly line for the H160 will also be inaugurated second half of this year.
Airbus Helicopters now have 45 percent share of the civil and parapublic market in terms of aircraft delivered.
Civil helicopter products now represents 50 percent of the consolidated turnover for Airbus Helicopters.
Airbus Helicopters H160 (Credit: Thierry Rostang 2015)
