HAI backs new Climbing. Fast. industry promotion campaign


Helicopter Association International (HAI) is backing a new industry-wide promotional campaign – called Climbing. Fast – designed win wider recognition for business aviation’s achievements in working towards net zero carbon emissions, its leadership on meeting sustainability targets and contributions to society.

James Viola, president and CEO, HAI said the campaign would help both the public and policymakers to a better understanding of how business aviation, including helicopters supports local communities, economies and contributes to decarbonising aviation.  “The movement toward environmentally friendly Vertical Take-Off and Landing (VTOL) aircraft is already underway, with both new entrants and existing manufacturers utilising alternative fuels,” said Viola. “This evolution toward sustainability is the right direction for the aviation industry. Climbing. Fast. is necessary for the public and policymakers to fully understand how vertical aviation and all aviation is working towards a greener tomorrow.”

Launched at NBAA-BACE in Las Vegas, the campaign aims to build on the No Plane, No Gain campaign. Speaking at the campaign launch, Ed Bolen, president and CEO, NBAA said: “No Plane No Gain, has been around for a very long time. It is the foundation on which Climbing. Fast will buildIt’s not just about the industry’s commitment to net zero contributions but it’s about who we are.”

Business aviation has long provided economic and employment opportunities, helped business of all sizes, connected communities and provided humanitarian aid in addition to setting and delivering on measurable sustainability targets, said Bolen. “Our new, branded Climbing. Fast. initiative will take this message to policymakers, opinion leaders and other key audiences, informing perceptions about the industry’s sustainability record and value,” he added.

Featuring a new website,  ClimbingFast.com,  the campaign is also backed by NBAA, General Aviation Manufacturers Association (GAMA), Aircraft Owners and Pilots Association (AOPA), Experimental Aircraft Association (EAA), International Aircraft Dealers Association (IADA), International Business Aviation Council (IBAC), National Air Transportation Association (NATA) and National Aircraft Finance Association (NAFA).

Pete Bunce, president and CEO, GAMA said business aviation is the technology incubator for the aviation industry and leads the way in promoting safety and sustainability. “Our industry supports over 1.2 million total jobs and over $247 billion in total economic output in the United States. When you look at our industry, Climbing. Fast. truly describes the work we have been doing to foster aviation’s sustainability and technology, advance safety, strengthen economic growth and provide valuable services to communities,” he said. (The image is courtesy of Y S on Unsplash).