Milestone marks 15th anniversary with rebrand

Milestone CEO Pat Sheedy (left) talks to HI's Alastair Whyte at our London conference.

Helicopter lessor Milestone is marking its 15th anniversary in business with a new brand identity and website. In addition to the redesigned logo and M symbol, the company will be known mainly as Milestone, in preference to Milestone Aviation Group.

“We are excited to introduce our new brand identity today, including a new logo, tagline and redesigned website which better represents the company Milestone has become,” said Pat Sheedy, the  lessor’s CEO. “Milestone’s new look embodies the company’s commitment to innovation and progress, while also honouring our legacy as a leading helicopter lessor. Our new brand identity is simple, bold and modern for powerful visual recognition to showcase the strength of our enduring brand as we move into the future.”

The new logo (which appears below) is now live on the company’s website, which features a refreshed brand aesthetic and tagline: Be The Measure.

Meanwhile, at our Helicopter Investor London 2025 conference Sheedy welcomed stability returning to the helicopter sector. Read his comments here.

Milestone’s new logo.