EADS is re-branded as Airbus Group
The EADS Group is re-branded to the Airbus Group from 2 January 2014, with Eurocopter becoming known as Airbus Helicopters.
EADS, the European aerospace subsidiary which owns Airbus and Eurocopter, has officially changed its name to Airbus Group.
The newly rebranded group consists of four divisions named named Airbus; Airbus Defense and Space; Airbus Helicopters; and Airbus Helicopters (previously Eurocopter).
“For many years, Airbus has been a globally renowned synonym for technology breakthrough as well as aeronautic passion and pride,” said Airbus Group CEO Tom Enders. “Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.”
The new Group is starting the process to change the legal form of its holding by 2015. Once renamed, Airbus Group N.V. shall turn into a European Company, Airbus Group SE (Societas Europaea) which will continue to be registered in the Netherlands.
“We are a pioneer for European industrial integration. It is a logical step and high time that our multinational culture is also mirrored in our legal structure,” said Enders.